More Intel On Kylie Jenner’s Khy, Tracee Ellis Ross Covers Hommegirls, Prada’s Holiday Campaign, SIR Launches Jewelry, And More!

Kylie Jenner wins WSJ. Magazine’s Brand Innovator of the Year; drops more details about Khy

Since sending the internet into meltdown yesterday with a cryptic update about her upcoming brand Khy, much has been rumored about Kylie Jenner’s new passion project. Those whispers were put to bed today with a tell-all interview with WSJ. Magazine, as the publication also gets set to honor the 26-year-old with its Brand Innovator of the Year at its annual Innovators Awards in New York City next week. Jenner sat down with fashion director Rory Satran ‘on the q.t’ during Paris Fashion Week recently, showcasing what’s to come from the label. As predicted, it is being developed with Emma and Jens Grede (who are behind Skims and Good American) and the pieces will be inspired by the mom-of-two’s own fashion rotation. News flash though: everything will be priced under $200 and sizes will run between XXS-4X. Momager Kris Jenner is also a co-founder, and Khy will feature different guest designers and concepts throughout the year. The first drop, already teased on Instagram and via a website, offers black faux leather pieces (like the much-talked-about and widely-shared trench coat post) and base layers, created in collaboration with edgy design duo Nan Li and Emilia Pfohl of Berlin-based brand Namilia. In the words of Satran, it’s “very Mad Max meets 1980s Thierry Mugler. It’s the wardrobe of a biker babe during the apocalypse—who happens to have internet access and a Pilates-toned body.” If this sounds like you, better sign up for updates on

See Jenner’s cover of WSJ. Magazine’s November Innovator’s Issue, photographed by Cass Bird, below:

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